Finding Your Audience: A Guide to Book Launch Success with Violeta Garza

Tuesdays, Nov 3 & 10

6:30pm–8:30pm CT, Online via Zoom

Nonmember: $100; Member: $85; Student/Educ/Mil: $70

*EARN CPEs; SCHOLARSHIPS AVAILABLE

You published a book. Now what?

Promoting your work can feel daunting if you have no marketing experience. Learn how to build a clear pre- and post-launch plan that will ensure your book finds its readers!

In this two-session workshop, we will develop your brand; craft an elevator pitch; draft promotional materials for your new or forthcoming book, or big book idea; and build a marketing plan. We will use Canva, LinkTree, Instagram, and more. If you don’t have access to any of these platforms, no worries, you can still follow along and learn. Students will have the opportunity to create their own content and receive instructor and peer feedback.

This course is for writers of all skill levels and genres with a new, imagined, or forthcoming collection of work, 18+.

As a student, you will leave this class with:

An understanding of your own brand identity

An elevator pitch that gets potential readers excited about your work

A plan of action for marketing and promoting your book in-person and online

A multilingual poet, educator, and performance doula, Violeta Garza is a classic middle child in a family of Mexican immigrants. She has performed her original poetry for Texas Public Radio, The Alamo Chapter for Human Rights, The Center for Refugee Services, and elsewhere. She is a Macondo Writers Workshop fellow, a Pushcart Prize nominee, a Nine Syllables Press Chapbook Contest semifinalist, and a Top Ten Debut Latine Author of 2025 on LatinoStories.com. Her bilingual collection of poetry, BRAVA, was published by First Matter Press, and was featured on New York University’s Latinx Project list La Treintena: 30 Books of Latinx Poetry for 2026. For more info, please visit violetagarza.com.